From Google reviews to YouTube tutorials, and from online service desks to real-life ‘may I speak to the manager’ requests - we are all critics of our designed environment. It seems therefore strange, if not outrageous, that design criticism is a practice considered to be a haute-for-few instead of a low-for-all. Design belongs to all of us and, therefore, its criticism as well. How can we activate more people to become actively aware of and critical towards their designed environments?
Billboard advertisements are designed to catch a person’s attention and create a memorable impression very quickly, meant to leave the reader thinking about the advertisement after they have driven, walked, or cycled past it. The CriticALL! installation makes use of these mass-communication aesthetics (billboard, newsstand) to catch everyone’s attention and wishes to redirect that attention towards the critical content of the 15 selected essays of the CriticALL! open call.
2020 Onomatopee Projects; Curator & Editor: Joannette van der Veer; Graphic Design: Wibke Bramesfeld