Postering, as an act of resistance, has been much discussed in graphic culture and is considered in oblivion for the youngest generations who turn viral by the likes of their secluded scenes, in the comfort of their own bedrooms. So we ask: what do posters serve for us in this growing digital era? If we love the poster for its communicative strength, then how can this analogue tool bring people together, beyond purely the likes? Over the years, we have tracked how our consumptions and recreations have increasingly turned to the privacy of our own couches, to a place where our own tablets offer more of a glimpse of the portal into the world that visiting it in person does – and even more so now that social distancing has been implemented to keep us safe at home. With this in mind we wonder if the function of the poster has slowly expired. featuring: Callum Dean, Ott Metusala, Ines Glowania, Daniel Seemayer, Yanik Hauschild, Ward Goes, Gabriela Baka, Nicole Martens, Wibke Bramesfeld⠀ My poster contribution: This Poster will not save the world Today, design is often produced within a bubble, by designers longing for big social media success. But in the meantime, some of the strongest posters are made by hand, as seen during Fridays for Future protests, or at Black Lives Matter marches. They aren’t produced by designers at all, yet they are strong, on point and reach much wider audience – hopefully including those who need to see them.
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